IAQ Marketing Challenge in New Construction

New construction usually focuses on the building structure and mechanicals, avoiding the issue that will inevitably come up for an eventual homeowner: indoor air quality. To ensure quality builds, IAQ should be addressed early. However, it can be challenging to think ahead and sell builders on IAQ. We’ll directly address this challenge to help overcome the lack of awareness around this serious issue and the need to later retrofit IAQ solutions into a build.

Peter Troast, Energy Circle