Ends: Jun 20
While there are fundamental differences between generational buyers, at their core, everybody wants a home of their own. Paige Shipp, Metrostudy’s Director of Consumer Segmentation, will highlight the geographical concentrations of the generational cohorts—not only where they are living, but also how many are buying new vs. resale homes.
Mary Kaye O’Brien, Zillow Group’s director of customer insights, will discuss the generational differences among home buyer’s demographics, search habits, and buying decisions. She’ll explore the preferences of today’s home buyers across generations, with insights for builders and builder marketers to meet the individual needs of buyers and capitalize on consumer demand. Applying Metrostudy’s proprietary consumer data, Paige will share how best to build, sell and market new homes to each generation.