Webinar: Understanding & Capitalizing on Today's Generational Housing Trends


  • Training
  •  | 
  • June 20, 2018

June

20

Ends: Jun 20

Join us on for a webinar on June 20th to hear about:

  • The Zillow Group Consumer Housing Trends Report 2017
  • Key characteristics of buyers across generations
  • How generational needs impact home search behavior
  • How important home and community features differentiate between generations
  • The generational differences in how buyers view home, community and lifestyle
    • Home—Top floorplans by generation (Buyers’ wants and needs beyond bedroom and bathroom count)
    • Community—New trends in amenities by generation (it’s not just pools and bocce ball)
    • Lifestyle—Understanding the importance of location by generation (proximity to neighborhood services as amenity)


While there are fundamental differences between generational buyers, at their core, everybody wants a home of their own. Paige Shipp, Metrostudy’s Director of Consumer Segmentation, will highlight the geographical concentrations of the generational cohorts—not only where they are living, but also how many are buying new vs. resale homes.

Mary Kaye O’Brien, Zillow Group’s director of customer insights, will discuss the generational differences among home buyer’s demographics, search habits, and buying decisions. She’ll explore the preferences of today’s home buyers across generations, with insights for builders and builder marketers to meet the individual needs of buyers and capitalize on consumer demand. Applying Metrostudy’s proprietary consumer data, Paige will share how best to build, sell and market new homes to each generation.

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